Hi, I’m Monica.
I’m a practicing esthetician with more than 24 years of experience in the beauty and wellness industry—and a genuine passion for skincare, connection, and helping people feel their best.
For the majority of my career, I’ve worked as an esthetician at a boutique spa here in the Pacific Northwest. Over those years, I’ve learned that a successful spa business isn’t built on great services alone. It’s built on relationships.
I’ve been incredibly fortunate to build and retain a loyal clientele—many of whom, after years of regular appointments and conversations, feel more like friends than clients. That experience taught me firsthand the value of staying connected, building trust, educating your clients, and giving them a reason to keep coming back.
Then Life Took Me in an Unexpected Direction
When my husband and I started our family, I stepped away from the spa for a period of time. But as a creative, multi-passionate person, I needed an outlet beyond diapers and playdates.
So, mostly for fun, I started a blog and YouTube channel devoted to crafting, quilting, and sewing.
What began as a little side project grew into something I never expected. Both the blog and YouTube channel developed loyal audiences—and along the way, I received an unexpected education in content creation, email marketing, and building a community online.
I discovered a few things about myself:
I loved teaching.
Whether I was sitting across from a skincare client or creating a tutorial for someone hundreds of miles away, I loved making information approachable and helping people learn something new.
I had a knack for simplifying information.
I enjoyed writing useful, straightforward content that didn’t overcomplicate things—and that gave readers a reason to come back.
And I loved building community.
Email marketing and newsletters gave me a way to stay connected with my audience beyond a single blog post or video. That ongoing relationship was incredibly powerful.
And That’s Where Beyond Bookings NW Began
After more than two decades in the spa industry, I understand one of the biggest challenges facing spa owners and independent providers:
You’re expected to do everything.
You provide services. You take care of clients. You manage employees, inventory, scheduling, operations and all the unexpected things that come with running a business.
And somewhere in there, you’re also supposed to find the time—and creative energy—to consistently market your business.
For many spa owners, it’s simply too much.
That’s why I created Beyond Bookings NW—to bring together my two worlds: decades of firsthand beauty and wellness experience with my background in content creation, email marketing and audience building.
I help solo providers and small-to-medium-sized spas create consistent, meaningful communication through strategic content calendars, educational and inspirational content, and thoughtfully planned email marketing campaigns.
Because marketing your spa shouldn’t always feel like selling.
It should feel like continuing the conversation you’ve already started with your clients.
Let’s Stay Connected Beyond the Booking
My goal is to help you build the kind of client community that doesn’t disappear after someone walks out your door.
One that feels connected to your business, trusts your expertise, remembers to rebook, gets excited about what you’re offering—and keeps coming back.
Because the relationship with your client shouldn’t end when the appointment does.
Let’s keep your clients connected—beyond the booking.